Firefox + Turning Red Partnership

Between February and April 2022, Firefox launched a custom microsite as a first expression of our "True Colors" campaign, and in celebration of a movie launch that aligned nicely with our brand values of inclusivity and self-expression.

We created a fun, interactive landing page experience with floating graphics, stickers, and custom doodles for users to explore our brand story and product experiences. We infused an ownable look and feel true to the Firefox brand yet clearly inspired by the film.

Brand Identity
Branded Content
Web Design

The creative direction was inspired by the movie’s themes of youthful expression and shows up throughout the mini-site and digital activation with a series of stickers illustrated by Helen Li. Each sticker encapsulates the value of showing your true colors online and the mission statement for Mozilla.

Mozilla team

Design

JR Ingram, Michael Ham,
Melissa Faustine-Chang

Copy
Mary O’Regan, Rob Antley,
Meg Trowbridge

Creative Lead
Jodie Gatlin

Creative Producer

Celia Herrera