Firefox photo library

With the new and fresh brand guidelines, there was a need to supplement the visuals with evergreen brand photography in stock and in-house produced stock photography. The goal was to establish a set of creative principles to define our photography style based on our mission: Firefox is made by humans for humans.

Contribution

Brand Identity
Art Direction

2022

In sourcing stock photography, we need to make sure it is ownable, represents Firefox as a brand to feel relatable, fun and imperfect, and human-made.

Mozilla team

Design
Celine Villaneau

Copy
Rob Antley,
Anastasia Levy

Design Director  
Jodie Gatlin

Executive Creative Director  
Amy Bebbington

Creative Producer
 Hayley Hogan