All Hands Montréal ‘23

In preparation for the 25th anniversary of Mozilla, the All Hands event in Montréal was geared for a celebration of its past and for what's to come for the next 25 years. In collaboration with the Mozilla Creative studio team, I helped design the identity and direction for the event across motion and print pieces.

The annual event is meant to help reaffirm a sense of belonging within the organization and align everyone to the mission of Mozilla.

Design execution for the event translated across event swag, event signage, 2D motion direction for plenaries, digital event experience, and presentations.

Brand Identity
Event Design
Motion Design

Initial identity development based on Mozilla 25

Logo bug variations

Expansion into a tile grid to hint at building blocks

Play with variation and icon choices

Logo for Mozilla 25

Starting point for All Hands Montréal identity

Building off the work from Mozilla 25, we expanded the identity into a set of new icons to act as responsive grid placement for event imagery, motion, and signage.

Each icon represents Mozilla’s mission to make the internet a healthier and happier place for everyone.